Crafting digital experiences

I shipped an open-source brutalist design system from scratch - multi-platform tokens, 10 primitives, 8 patterns, a public docs site, and a Swift package - in 48 hours, using Claude Code as an operating system for product work. The result is the visual spine of Timeouts, my iOS social gym for time off the phone. This is not vibe coding: every component ran through a loop of brainstorming → planning → test-driven execution → code review, with skills, persistent memory, and subagents preserving context and product judgment.

German-backed SaaS serving two conflicting personas: producers and affiliates, each with opposing mental models and workflows. I joined as the first designer and owned the full product surface: from setting up analytics to measure what was actually broken, to designing and shipping a guided onboarding that took activation from nearly zero to measurable. Went from 0 to 100 paying clients. Took on interim PM responsibilities when the roadmap needed steering.

PariPassu is an agtech/foodtech connecting the food supply chain from rural producers to retail. I worked as one of the two designers at the company (~100 people) on key features across two products: Rastreador (purchase/sale traceability with ERP integration for TOTVS and Sankhya) and CliCQ (quality inspections with a conditional workflow builder, customizable forms, and mobile app). I contributed components to the existing design system and helped maintain it collaboratively. Clients include Coca-Cola LatAm operations.