Case studies

Proof across AI, product, and systems

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Graphic Design

Xikota Design: AI, brand, and interfaces

Independent studio turning AI into design, product, and content workflows with strategy, interface craft, and human-reviewed automation.

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Product Design

Touch Grass: Open-Source Brutalist Design System, Shipped with Claude Code

I shipped an open-source brutalist design system from scratch - multi-platform tokens, 10 primitives, 8 patterns, a public docs site, and a Swift package - in 48 hours, using Claude Code as an operating system for product work. The result is the visual spine of Timeouts, my iOS social fitness app for time off the phone. This is not vibe coding: every component ran through a loop of brainstorming → planning → test-driven execution → code review, with skills, persistent memory, and subagents preserving context and product judgment.

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Product Design

Multidrop - Dual-Persona Sales Platform

German-backed SaaS serving two conflicting personas: producers and affiliates, each with opposing mental models and workflows. I joined as the first designer and owned the full product surface: from setting up analytics to measure what was actually broken, to designing and shipping a guided onboarding that took activation from nearly zero to measurable. Went from 0 to 100 paying clients. Took on interim PM responsibilities when the roadmap needed steering.

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Product Design

Wellhub

Previous enterprise-scale product design work at Wellhub, a global corporate wellness platform. Work details remain under NDA.

Product Design

Bridge × MEC: Student Journey and Pé-de-Meia

Ministry of Education digital ecosystem designed at Bridge Lab: Student Journey, the Pé-de-Meia experience, web access, and the administrative system for a national base of 14M+ students.

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Product Design

PariPassu: Rastreador and CliCQ

PariPassu is an agtech/foodtech connecting the food supply chain from rural producers to retail. I worked as one of the two designers at the company (~100 people) on key features across two products: Rastreador (purchase/sale traceability with ERP integration for TOTVS and Sankhya) and CliCQ (quality inspections with a conditional workflow builder, customizable forms, and mobile app). I contributed components to the existing design system and helped maintain it collaboratively. Clients include Coca-Cola LatAm operations.

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Branding

Novah - Graphic Materials

Creation of graphic materials for Novah, focusing on the design of a dessert menu. Work aimed at clear layout, attractive visuals, and alignment with the brand style.

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Product Design

Academia Canônica

Landing page for a non-profit organization that brings international students to the Vatican City to study Canon Law. The project focused on product design, UX, and UI to create an inviting, accessible, and informative digital presence.

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Product Design

EuTech - Nutritional Sheets Platform

A collaborative project between three junior enterprises to design and develop a web-based system for creating and managing nutritional sheets. My focus was on product design, user experience, and interface design for nutrition professionals.

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Product Design

Kanto dos Jogos - Retro Games E-commerce

E-commerce platform specializing in retro games. I was responsible for the entire product design process, including branding, graphic materials (Instagram posts, stories), wireframes, and all UX/UI design for the online store.

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Product Design

Tonight - Events App

Tonight is an events app designed to help users discover, personalize, and attend parties and events. Users can sign up, set their preferences for event types, browse all available events, buy tickets, view venues, share event links, and manage their profiles. The app also features an admin system for event organizers to add and manage events.

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Graphic Design

Kadampa Meditation Center (CMK) Florianópolis

Volunteer project creating graphic materials for the Kadampa Meditation Center in Florianópolis. The work focused on visual communication for events, classes, and community outreach.

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Graphic Design

Libera Já - Branding & Logo Design

Branding and logo design project for Libera Já, a digital platform. Responsible for creating the visual identity, including logo, color palette, and brand guidelines to ensure a strong and memorable presence.

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Graphic Design

Pixel - Junior Enterprise Marketing & Branding

Served as Marketing Director at Pixel, a junior enterprise. Supervised the company's rebranding, created graphic arts for Instagram, managed email marketing, and led the visual communication strategy.

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