Kanto dos Jogos: retro games e-commerce

Category:
Product design
Role:
Visual identity, graphic design, and UX/UI
Period:
2019-2021

Freelance project from 2019 to 2021 for Kanto dos Jogos, a retro games store. I designed the visual identity, the Instagram pieces, and the online store.

Basis: the freelance project goal. The case shows the delivered pieces and screens, with no sales metrics.

Kanto dos Jogos: retro games e-commerce

Challenge

Create a unique and nostalgic shopping experience for retro game enthusiasts.

Solution

A lettering logo, a home page with shortcuts to consoles and games, a listing with search and filters, a product page, posts about trading and buying used games, and a thank-you card that ships in the order box.

Results

Documented delivery: logo, Instagram posts, home, listing, product page, and thank-you card.

Gallery

Kanto dos Jogos logo
Top of the home page with shortcuts to consoles and games
Full home page: recent products, used-game trade-in, and featured consoles and games
Game listing with search, sorting, and side filters, still with placeholder text
Product page with photos, price, installments, and checkout, still with a placeholder description
Instagram post about trading used games for new ones or store credit
Instagram post about buying used games
Thank-you card that ships in the order box (front)
Thank-you card (back)

Key learnings

The store needs to remain recognizable from the social post to the catalog and the box delivered to the customer.